POP-up & WINDOWS CAMPAIGN

HARRODS

London, UK

My concept for PopUP space is mainly focused on customer experience in that area. I wanted to show interaction between people - 80s time and - products. Cameras set in 3 different sides  and show movement in real time on the screens behind.  On the old TV screens we have different  distorion filter applied and some of them has a TV screen test. This space has been designed to be the most attractive and instagrammable element inside the store.

On the second side of the Pop Up, you can find construction created of different cubics form - closed one, semi-open, and open with main colour and pattern pallette. This space is created for shoppable experience and expose clothing and accessories. On the front of that structure, I created space for mannewin displays with closing inspired by '80s.

Moodboards

Retail Interior Design

Zone analysis

3d & Visualisations

Initial sketches