FUTURE STORE

PHILIPS

London, UK / IFA Berlin, Germany

Creation of future Philips store on IFA Berlin trades. Main aim of the brief was to design welcoming space, geometric in form and having clean lines.

'The hero boutique'

Premiumisation in retail is beyon premium products. It's true character lies in a shopper desire to absorb new product experiences. Products become the architecture, the fabric, th epurpose.

Concept design

Global strategy for product displays

Design Development

Retail Interior Design

Zone analysis

3d & Visualisations